Networking: 7 Proven Ways to Grow Your Career
7 Steps for Successful Networking
Building a professional network takes time. It’s so important to think long-term when it comes to networking. I can’t begin to tell you how many times I’ve seen people ignore their network only to regret it later. Whether you’re a master networker or just starting out, these seven steps are a must:
Develop connections rather than transactions. There’s nothing wrong with attending a professional event with some networking goals in mind. But do try to also have some fun and enjoy your time. Networking isn’t supposed to be drudgery. Being too intentional about a goal to “meet XX people” or “make XX new contacts” can add unnecessary pressure.
Maintain a professional and positive attitude. People who are most successful at networking have a positive, professional attitude that makes others want to know and connect with them. It should go without saying but let me say it anyway – avoid making negative comments about the event, your workplace, or other people. This is likely to drive others away and could come across as unprofessional.
Be an active listener. Over 60% of business people consider being a good listener as the most important characteristic of a great networker. Listening makes others feel heard and will leave them with a great impression of you and the conversation. In addition, actively listening can help you engage in more genuine conversations.
Build trust through authenticity. Speaking of genuine conversations, take time to establish trust with people. Being authentic will help build your credibility and keep you top of mind after the event. You can do this by actively listening (see #3), asking questions, finding something you may have in common, and possibly making suggestions or recommendations.
Follow-up! Actions speak louder than words when it comes to networking. To be a truly great networker, you need to follow through on what you say you’ll do. It establishes your credibility. That means sending the link to an article you discussed or facilitating the introduction you promised to make. At the very least, make a positive impression by sending a LinkedIn connection request and/or message to your new contacts to thank them for their time or say that it was nice to meet them.
Connect people with opportunities. As great as networking can be for your own professional development, it’s also an exciting opportunity to help other people with theirs. Do your best to provide value to the new people you meet by facilitating introductions, sharing advice, offering feedback, or actively seeking ways you can help them. You’ll feel great knowing you’ve helped someone, and when an opportunity comes up for them to return the favor, it’s highly likely they will.
Have fun! Not every networking opportunity will be valuable. You won’t always walk away with new LinkedIn connections, plans for coffee meetups, or on-the-spot job offers. While networking can help us get those things, it shouldn’t always be what you ‘get’ out of it. When all else fails, have fun conversations and be a good person. In the end, being (genuinely) kind will only add to your integrity.